2 December, 2024

Starpro Transforms R&D Management with Centric PLM

A white bowl filled with soup containing meatballs, diced carrots, and potatoes. Garnished with fresh parsley and dill. In the background, there's garlic, peppercorns, and green leaves. The setting is bright and inviting.

Food company increases product success rates and customer satisfaction through partnership with Centric Software

CAMPBELL, Calif., December 3, 2024 – Centric Software® is excited to unveil a success story featuring its customer Starpro. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Hangzhou Starpro Starch Co., Ltd., a subsidiary of the PMI Group founded in 2006, is a comprehensive enterprise specializing in the R&D, production and sales of modified starch. With over 1,800 customers across eight major industries, it offers over 1,000 application solutions and 500 products. Headquartered in Asia, Starpro operates nine factories and 12 production lines in Hangzhou, Tianjin and Thailand, serving clients in China, Japan and Russia, including notable companies like Master Kong, PepsiCo and Kraft.

As Starpro’s success rapidly expanded, its R&D team realized that existing manual processes could no longer support the increasing number of projects. It became evident that digitalizing the R&D process was essential for enhancing efficiency, ensuring product quality and meeting customer demands. Li Chenhong, Director of R&D at Starpro adds, “Different systems had different material codes and data dimensions, making it very difficult to connect data across systems. Without standardized data, data-driven decision-making is impossible.” Recognizing the need for change, Starpro initiated preparations for a PLM project in August 2021.

Eight months after launching Centric PLM™, Starpro transformed its R&D management into a more systematic and efficient process. The company established a closed-loop data management system, leading to a 20% increase in R&D efficiency and improved product success rates. Additionally, Starpro achieved two-way traceability for both raw materials and finished products. Most importantly, this agile and precise approach to R&D has significantly enhanced customer satisfaction.

Li remarks on the dedication of the Centric team throughout the process, “We share many of the same values, learning from each other’s work methods. The collaboration has been both enjoyable and effective.”

Learn more in detail about how Starpro empowers R&D management with Centric PLM.

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Starpro (www.starpro.com.cn)

Established in 2006, Hangzhou Starpro Starch Co., Ltd. delivers innovative products and value to its customers with efficient and excellent service. Guided by its business philosophy of “integrity, practicability, and innovation”, Starpro takes pride in its high-quality starch resources and enjoys the support of an outstanding local professional team for the development and application of modified starch. The company is committed to the research, development, and innovative application of starch and starch derivatives, so as to provide customers with high quality products and professional support.

The company is based in Asia and mainly operates in China. A total of 6 production plants have been established in Thailand and the Chinese cities of Hangzhou and Tianjin, to serve customers such as Master Kong, Pepsi, Dicos, General Mills, Kraft, and Synear, located in China, Japan, Russia, and other regions.

Centric Software® (www.centricsoftware.com)

Silicon Valley-based Centric Software provides an innovative product concept-to-customer platform for producers, brands and retailers of all sizes in the food & beverage industry, food service and grocery retail sectors. Centric Software works closely with customers to achieve more efficient project management and safer product development, execute a competitive retail and product strategy, increase agility, speed time to market and get closer to consumers, resulting in maximized revenues and margins.

All solutions are highly configurable and built hand-in-hand with market-leading companies:

Centric PLM™ streamlines product development, procurement, formulation, specification management, regulatory compliance, nutrition, quality assurance, packaging & artwork proofing, sustainability and product portfolio management.
Centric Visual Boards™ improves team collaboration and optimizes range category management to get closer to consumers, be more competitive.
Centric Planning™ delivers best-in-class, easy-to-use and visually driven financial, merchandise and product portfolio planning as well as store & vendor forecasting for seamless and fast, pre- and in-season execution.
Centric Pricing and Inventory™ leverages AI to drive margin and revenue improvement by influencing demand via price and inventory optimization.
Centric Market Intelligence™ is a market insights platform for data-informed decision-making on competitor offers and pricing. Provides consumer trends and buying behavior as well.

Centric Software proudly maintains a 100% go-live rate. Awarded for excellence by Just Food 3 times, by Frost & Sullivan several times and the recipient of many other regional accolades, Centric Software is proud to provide the best solution, backed by the best team and to partner with the best customers.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence and Centric Visual Boards are Trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.